Should I utilize social media?
Absolutely. In todays world of NIL money part of the college recruitment process is how many eyeballs can you bring with you to the college, the sport, and the NIL collective in a positive way. It can also work against you if you have negative, bad, or polarizing content on your social media. Don't be a knucklehead. Look how a great player Ja Morant's career has been impacted by negative social media.
Create a professional and engaging presence on social media platforms. College coaches often use social media to scout potential recruits. Regularly update your profiles with relevant content, accomplishments, and highlights. This online presence can be a powerful tool to showcase your dedication and passion for your sport. As well, a great way for you to highlight who you are as a person. The college is investing in you, they want to get a positive return on their investment.